Blue Collar Broadway: The Craft and Industry of American Theater. By Timothy R. White. Philadelphia: University of Pennsylvania Press, 2015; Pp. 275.
Blue-Collar Broadway: The Craft and Industry of American Theater adds a refreshing urban studies point of view to the increasingly interdisciplinary body of work on Times Square, alongside Marlis Schweitzer’s When Broadway was the Runway, Lynne Sagalyn’s Times Square Roulette, and Steven Adler’s On Broadway. Timothy White’s study is a history of the “craftspeople and proprietors” of theater-related business from approximately 1875-1980, including in this categorization scenery and costume shop workers, dance shoe and wig vendors, and rehearsal space managers, among others. The book is most successful in its deployment of methods particular to urban studies. For White, economic development is best measured by the number and proximity of theater-related businesses, an argument supported by useful maps of such businesses over the decades (4-5, 75, 128-133). Using these maps, as well as directories, building ownership records, and business listings, White crafts an engaging history of Broadway’s blocks and the workers walking its streets.
The first three chapters support later case studies by discussing foundational developments: the nineteenth-century road company, the consolidation of production under producer-managers such as David Belasco, the establishment of Times Square, the rise of labor unionism, and the effects of theater rental by radio and film companies in the 1930s and ‘40s. On the whole these chapters are more synoptic than argumentative. Nonetheless White uncovers meaningful patterns in details, for instance, in scene shop tenancy on the western side of 47th street (49). The proximate locations of shops, suppliers, and their customers afforded the informal advantages of an industrial district, maximizing collaborative networks and minimizing transportation costs. Where White keeps focus on individuals’ strategies and practices, such as the then-fading procedure of renting out Broadway houses for auditions and rehearsals during the other productions’ runs (110), the ad-hoc but mutually supportive arrangements between producers/management and craft labor is clearest.
Three case studies form the core of the book. In chapter four, Oklahoma!’s 1943 premiere finds craft artists at peak efficacy, yet this also presages the doom of centralized craft production; the production’s multi-year run actually deprived costume and scenic shops of regular and diverse work, White notes (100). Further analysis of the musical’s development launches his discussion of the century’s trends, such as reliance on Broadway’s “angel” investors, negotiations within costumers’ unions over bought rather than built productions, and the effect of protectionist regulation of truck transportation by the Interstate Commerce Commission. This case study is the most extensive of the book, and effectively explains the obstacles surmounted by Broadway businesses when working within a robust, localized theatre district.
Chapter six features a longitudinal case study of the decline in theatrical business activity on the 100 block of West 45th Street, and the resulting increase in crime and adult-oriented businesses. Through the study of this block in detail, and similar ones in a subsequent summary, White argues that the loss of theatre businesses and their “casual enforcement of sidewalk safety” contributed to Times Square’s transition into a dangerous and licentious landscape. This chapter also calls attention to crime by unearthing obscure news stories from the seventies and eighties, such as the grisly murder of James Eng. Here the connection between business and decline is somewhat overstated. While larger changes to the city, such as its inequitable development priorities, the effects of immigration and white flight, and the end of the postwar boom may not be apparent given White’s more focused methodology, their absence from White’s analysis of the “slide from craft to crime” puts inordinate blame on the reorganization of the theatre economy toward a resident and regional model.
Chapter seven’s case study of Evita’s 1979 New York transfer illustrates a globalizing production market. This production encountered difficulties in securing audition and rehearsal space, mastering sound and lighting, and the increased burden of designing, ordering, and shipping production components from a distance, which White explains in detail. It also provided a model for funding a global hit musical at the expense of local craft laborers, breaking what White identifies as the “feedback loop” of Broadway. This concept connects the three studies. Intact, the loop incentivized local producers to support nearby businesses, and to occasionally invest capital in necessary offstage spaces, such as Michael Bennett’s purchase of the mixed-use rehearsal, studio, and office space at 890 Broadway (210). Strained by the regional theaters, the loop finally broke when the globalized musical (Evita, Les Miserables, Cats) pivoted to internationally constructed components. Worse, “absentee” producers’ profit would not return to Broadway’s shops. This broken loop became the new normal, White notes, citing Maurya Wickstrom’s observation that Disney has also not invested in independently managed space or support for craft (226).
The most engaging portions of this book identify individual workers and use their actions as telling indicators of larger shifts. For example, costumer Barbara Karinska and lighting designer Eddie Kook’s salaried employment at Lincoln Center illustrates the blow dealt to the industrial district by hiring in-house labor, a reduction in workers’ flexibility only compounded as jobs arose in resident theatres outside of New York. Another valuable connection made by this book is its discussion of theatre’s relationship to city development plans, first the Regional Development Plan of the 1930s (67-74) and, later, Mayor Lindsay’s establishment of the “Special Theater District” in 1967 (194). While these ideas are mentioned in other histories, White’s approach foregrounds the ways in which municipal policy changes shaped the fates of theatre’s backstage workers.
However, due to its emphasis on business listings, the book equates the success of craft workers with a healthy crop of independently owned theatre-related businesses. The workers themselves periodically become lost in this history of business ownership, which cannot effectively track labor performed in larger institutions like regional theatres. More troublingly, the book doesn’t fully interrogate the concepts invoked by its title, using “blue-collar,” “craft,” and “industry” more or less interchangeably. Further research would benefit from investigating the social networks and class position of specific theatre workers. Nonetheless, solid in its understanding of the period and its urban geography, Blue-Collar Broadway is a good resource for scholars interested in Times Square history. By appropriately positioning theater as a small but important part of New York City’s developing economic power, White establishes the usefulness of urban history methods for the study of American theatre’s most influential urban landscape.
David Bisaha
Binghamton University, State University of New York
